I want you to think about how to make your customers get that warm and fuzzy feeling, that favorite old t-shirt feeling about your wonderful product and site.
You NEED these customers on your side. To do this... you first need to be on THEIR side, be their ALLY in the search for content and knowledge. They need to see you as the expert who cares and listens to them. Who gives them a light to follow out of the darkness of the web.
The best way to do this is... CONTENT, rich content, content that search engines like and bring the masses to your website.
On the web content is KING! With brick and mortar (regular storefront) it's location, location and location!
For the web it's content, content and more rich content!
You need to get the masses to your website and you need the search engines out there to help you do so!
Now if you have the money, you can buy advertising and it works! That is until you run out of money and stop buying advertising, then the traffic (customers) dry up and stop coming to your site.
That's why you need... and this is important, YOU NEED TO OWN YOUR TRAFFIC!
I remember reading or hearing an interview with Bill Cosby (The Cosby Show, Storyteller and Comedian) some years ago. He was asked how he had become so successful on TV. At that time he was doing The Cosby Show, which was always in the top ten. He stated the usual things: good writing, good cast and being in the right place at the right time.
Then he mentioned how a few years before all this he ran into a young man who told him where he was going wrong with the branding of himself.
Mr. Cosby looked at that upstart and asked, "what is it that I'm doing wrong?"
That young upstart looked into Mr. Cosby's eyes and told him he keeps renting himself out to the highest bidder. What he needed to do was OWN what "Bill Cosby" did! If you own it... It's yours, you have control!
All I can tell you is that Mr. Cosby became a very wealthy man and control his brand after that talk.
The point being... You need to OWN your traffic and branding. You want to get that traffic for free or at a low cost to you!
All this can lead to saying goodbye to your job and hello to your new life!!
Content + Traffic + Presell = Monetization
