Saturday, May 30, 2009

How does it Make You Look and Feel?

Now I'm not talking about beauty products here, unless that's what you are marketing!

I want you to think about how to make your customers get that warm and fuzzy feeling, that favorite old t-shirt feeling about your wonderful product and site.

You NEED these customers on your side. To do this... you first need to be on THEIR side, be their ALLY in the search for content and knowledge. They need to see you as the expert who cares and listens to them. Who gives them a light to follow out of the darkness of the web.

The best way to do this is... CONTENT, rich content, content that search engines like and bring the masses to your website.

On the web content is KING! With brick and mortar (regular storefront) it's location, location and location!

For the web it's content, content and more rich content!

You need to get the masses to your website and you need the search engines out there to help you do so!

Now if you have the money, you can buy advertising and it works! That is until you run out of money and stop buying advertising, then the traffic (customers) dry up and stop coming to your site.

That's why you need... and this is important, YOU NEED TO OWN YOUR TRAFFIC!

I remember reading or hearing an interview with Bill Cosby (The Cosby Show, Storyteller and Comedian) some years ago. He was asked how he had become so successful on TV. At that time he was doing The Cosby Show, which was always in the top ten. He stated the usual things: good writing, good cast and being in the right place at the right time.

Then he mentioned how a few years before all this he ran into a young man who told him where he was going wrong with the branding of himself.

Mr. Cosby looked at that upstart and asked, "what is it that I'm doing wrong?"

That young upstart looked into Mr. Cosby's eyes and told him he keeps renting himself out to the highest bidder. What he needed to do was OWN what "Bill Cosby" did! If you own it... It's yours, you have control!

All I can tell you is that Mr. Cosby became a very wealthy man and control his brand after that talk.

The point being... You need to OWN your traffic and branding. You want to get that traffic for free or at a low cost to you!

All this can lead to saying goodbye to your job and hello to your new life!!

Content + Traffic + Presell = Monetization

Everyone needs an ally out there!

As soon as we can walk it seems that we want to do it all by ourselves. It almost pains us all to look for help. I know I'm one of those who fall into this category.

What I want to do for you is become an ally out here in this cold super-highway of information!

Everyone wants to sell you on working from home or how you to can make a six figure income from a $14.97 ebook.

What I'm going to do is give you, that's right! For FREE... a blue print on how to make your passion become your roadway to freedom and security.

It's location, location and location for brick and mortar businesses out there. On the web it's content, content and content.

Content is king on the web!

To reign here you need good content, passionate content and content that will drive the search engines towards you.

So, what is your passion

Content is King! How to Start Your Kingdom on the internet.

Content is the fuel of the Super Information Highway. On the internet it's not location, location, location... it's content, content and more content!

The internet is a lot like a huge field of grass and each blade of grass out there is like a web page on this super highway. When you look across the field they all can look alike. How does anyone find your page in that huge field? That's where content is king!

To have your kingdom on this super highway you need good content. With good information comes good traffic.

Where does all this good content come from?

From your mind, your imagination and your creativity. Most importantly from you!

I know what you're thinking... I can't write! You know the old saying, can't can't do nothing!

You, on the other hand can do this!

Trust me, you can write. It might seem hard at first, but this is all do-able!

Now here comes the next can't... I don't even know what to write.

If you can write a list, then you can write a web page and after that a whole website!

You just need to find your niche, that special something that you feel passionate about, that you know and can tell to others.

Grab the nearest pen and paper and make a list of all the interesting things you've done and learned about throughout your whole life... see? You already are starting to write content! Look at that list and narrow it down to 2 or 3 ideas and then start another list of things you know about that special area of interest. Write down about 5 things people need to know about it!

That list of 5 things becomes your first web page of content, then those 5 things all become the next 5 pages which in turn gives you the start of your website!

That is how how easy it is to start your kingdom on the super information highway. One page at a time!